<incom> FW: [bytesforall_readers] What is the 1% rule?

[Gurstein, Michael]

This seems fairly consistent with my experience.

MG 

-----Original Message-----
From: bytesforall_readers at yahoogroups.com
[mailto:bytesforall_readers at yahoogroups.com] On Behalf Of parthadhaka
Sent: July 20, 2006 9:48 PM
To: bytesforall_readers at yahoogroups.com
Subject: [bytesforall_readers] What is the 1% rule?


What is the 1% rule? -- from the Guardian

http://technology.guardian.co.uk/weekly/story/0,,1823959,00.html

Charles Arthur
Thursday July 20, 2006

It's an emerging rule of thumb that suggests that if you get a group 
of 100 people online then one will create content, 10 will "interact" 
with it (commenting or offering improvements) and the other 89 will 
just view it.

It's a meme that emerges strongly in statistics from YouTube, which 
in just 18 months has gone from zero to 60% of all online video 
viewing.

The numbers are revealing: each day there are 100 million downloads 
and 65,000 uploads - which as Antony Mayfield (at
http://open.typepad.com/open) points out, is 1,538 downloads per 
upload
- and 20m unique users per month.

That puts the "creator to consumer" ratio at just 0.5%, but it's 
early days yet; not everyone has discovered YouTube (and it does make 
downloading much easier than uploading, because any web page can host 
a YouTube link).

Consider, too, some statistics from that other community content 
generation project, Wikipedia: 50% of all Wikipedia article edits are 
done by 0.7% of users, and more than 70% of all articles have been 
written by just 1.8% of all users, according to the Church of the 
Customer blog (http://customerevangelists.typepad.com/blog/).

Earlier metrics garnered from community sites suggested that about 
80% of content was produced by 20% of the users, but the growing 
number of data points is creating a clearer picture of how Web 2.0 
groups need to think. For instance, a site that demands too much 
interaction and content generation from users will see nine out of 10 
people just pass by.

Bradley Horowitz of Yahoo points out that much the same applies at
Yahoo: in Yahoo Groups, the discussion lists, "1% of the user 
population might start a group; 10% of the user population might 
participate actively, and actually author content, whether starting a 
thread or responding to a thread-in-progress; 100% of the user 
population benefits from the activities of the above groups," he 
noted on his blog
(www.elatable.com/blog/?p=5) in February.

So what's the conclusion? Only that you shouldn't expect too much 
online. Certainly, to echo Field of Dreams, if you build it, they 
will come. The trouble, as in real life, is finding the builders.










------------------------ Yahoo! Groups Sponsor --------------------~--> 
See what's inside the new Yahoo! Groups email.
http://us.click.yahoo.com/2pRQfA/bOaOAA/yQLSAA/C7EolB/TM
--------------------------------------------------------------------~-> 

 
Yahoo! Groups Links

<*> To visit your group on the web, go to:
    http://groups.yahoo.com/group/bytesforall_readers/

<*> To unsubscribe from this group, send an email to:
    bytesforall_readers-unsubscribe at yahoogroups.com

<*> Your use of Yahoo! Groups is subject to:
    http://docs.yahoo.com/info/terms/